A digital makeover for bespoke kitchen company on the Fylde Coast

Lords, a premium bespoke kitchen service, approached me to enhance their online presence. They had previously worked with a social media agency that posted frequently but failed to generate engagement or meaningful results. Recognizing the need for a strategic overhaul, they sought my expertise to bring their brand to life online.

Their marketing challenges

• Lack of engaging and high-quality content

• Poorly designed website with ineffective calls to action

• Low social media engagement despite frequent posting

  Our strategy and execution

Target Audience Analysis

I conducted an in-depth consultation with Mark to identify their ideal customer profile. This helped shape a content strategy tailored to their high-end clientele.

Content Revamp

• Organized a professional photoshoot of their showroom to create visually appealing content.

• Reached out to existing customers for testimonials and user-generated content to add credibility.

• Collaborated with interior design partners to leverage their content and enhance Lords’ brand aesthetics.
  

  Social Media Transformation

  • Redesigned Lords’ Instagram page for a more luxurious and cohesive look.

  • Created a strategic posting schedule with engaging, high-quality content.

  • Shifted the messaging from generic posts to storytelling, before-and-after visuals, and interactive elements.

    
    Website & Google Business Optimization

  • Refreshed the website with a modern, user-friendly design.

  • Updated the Google Business profile to reflect the premium nature of Lords’ services.

  • Changed call-to-actions to promote free consultations, making it easier for potential clients to take the next step.