Hi, I’m Lucy.
And I get it. Marketing can feel like a lot.
There are more platforms, more channels and more ways to reach your customers than ever before. And with new trends, tools and advice appearing all the time, it can be difficult to know what you actually need to be doing and what you can probably ignore.
That’s where I come in.
I help businesses make sense of their marketing by stepping back and looking at the bigger picture.
Who are your customers?
What are they looking for?
What’s already working?
Where are you spending time and money?
And where are the opportunities you might be missing?
Because good marketing is about understanding your business and your customers well enough to know where you need to be, what you need to say and where your budget is best spent.
And I’ve spent the last 16 years working across sales and marketing, starting out in face-to-face customer sales before working with a large luxury retail brand. From there, I moved into marketing, working with a global vehicle brand before specialising further in digital marketing.
That experience has given me a view of marketing from both sides - understanding customers and the commercial side of a business, as well as the marketing itself.
Today, I work freelance, providing practical marketing support directly to small businesses. That might mean ongoing support, helping you work out where to focus, or simply giving you an experienced pair of eyes when you’re not sure what’s working.
“I’ve recently set up a business and contacted Lucy to support with a marketing plan and website. Lucy sorted out my logo and told me where I need to promote based on who I need to target. She spoke to me at length about my goals, what I wanted to achieve etc and then supported in building it out for me including website and google business page. Really enjoyed working with her - really clear in her communication and genuinely good advice that makes a difference!”
— Tom, Director of Lyth Valley Marquee Hire
“We had a consultation with Lucy so she could understand exactly what needed to be achieved then she put together a comprehensive plan of what to do, which channels would be most effective, etc. Some things we’d never thought about or knew existed - she has a great understanding of channels and how best to reach the right type of clients..”
— Amelia,
Google review
“Needed support with my marketing strategy, particularly social media presence and email marketing.
Lucy delivered a tailored package to my requirements and budget and got me the results I needed. I have already seen increased engagement and leads from what Chapter One have provided for me. Excellent communication and professionalism throughout. An expert in her field and I would recommend anyone who is looking to expand their business to use this service.”
— Alex, Star Commercials