Transforming a holiday cottage’s bookings with a digital marketing strategy and ongoing management

Our client, the owner of a charming holiday cottage in Cartmel named “The Byre” wanted to establish a strong brand presence, increase direct bookings, and reduce reliance on third-party holiday rental platforms. They needed a new website, branding, and a social media strategy to attract more guests and create a unique identity for their cottage.

Our Approach

To fully understand the client’s vision, we began with an in-depth consultation and an on-site visit to the cottage. This allowed us to capture the essence of their brand and create a cohesive digital presence.

A stone house with a wooden door, window, and a stone wall in front. Clear blue sky with a few clouds.

What was delivered

  • Branding & Logo Design

    Developed a unique visual identity, including a custom logo and colour palette.

  • Website Development

    Designed and launched a fully responsive website with integrated branding and an easy-to-use booking system.

  • Social Media Launch

    Created an Instagram account from scratch to increase engagement and attract direct bookings.

  • Strategic Collaboration

    Partnered with a local fresh produce company to offer exclusive discounted packages, enhancing the guest experience

Screenshots of an Instagram profile for 'byreholidaycottage,' showcasing various images of a cozy countryside cottage with outdoor scenes, interior shots, dogs, holiday decorations, and scenic landscapes.

The results

  • Within the first few weeks of launch, the cottage secured three direct bookings through the new website and Instagram.

  • The brand now has a stronger online presence, helping to attract more visitors.

  • The collaboration with a local business added value to guests and differentiated the cottage from competitors.

The feedback

“Having spoken to Lucy she explained how she could help promote the business and build our media presence for us. We’ve already had lots of enquiries and taken 3 bookings within the first week of the website going live! We have no hesitation in recommending Chapter One and Lucy to anyone who is looking for someone to take care of their marketing, she treats your business like she would her own.”
— Sarah, Owner

Let’s Work Together.

Looking to grow your business through social media? Let’s chat! Book a call and let’s discuss how I can help take your brand to the next level.